Blog, microblogging, and returning for more

Blogging used to be the king way to publish content on the Internet back in the 2000s

Historically, wordpress, blogger, livejournal, and all these platforms used to be receiving enthusiastic bloggers daily content, that would start great exchange of ideas, experiences, tutorials, and that precluded the arrival of the game changer that was youtube

Blogs were superior because - they were searchable, using keywords

youtube videos - are searchable via keywords too - but when there is a 2 hours lecture of Tom Campbell, I don't think you could retrieve a particular video by typing a sentence you heard, and remembered - because it is a video and searching text within a video is not yet possible.

Currently writing in blogger.com seems to be like typing in an empty place - the blogger.com platform is not well designed for exchange.

How do you end up on this blog? probably via a google search

well, once you (reader) have found the content you were looking for, you leave and never come back

That is where the second game changer has arrived, facebook

This social platform from 2010 - is more like a microblogging platform - you can spend your entire day there on facebook and type 2 lines updates or post a meme, and leave - but then the next day most people are returning ; because their friends are there, their family and that will push them to come back.

Nobody has a family setting up a blog for each member, and typing their life experience, and exchanging there - because it is not a forum.

Wordpress now is that blogging social platform, that looks a bit like a cross between blogger.com and facebook - from there you can set up a reading list, add new content, but also like and reblog from other blogs you are following ...

Instagram too, in a way is enabling such social platform where the content (photo) is king - and allowing the exchange between users.

for more How to Write Great Blog Content